Media training for professors (in German)

• 11.04.2025, 08:00 - 12:00

• Hochschulkommunikation,?  ()

• Schmid,?Franziska

• Professors

of ETH Zurich.

How can I present my research convincingly and effectively to the media in front of the camera? As an expert, how can I explain complex issues well and clearly, and how do I deal with the media in tricky situations?

In this 240-minute course, you will learn a lot about the media and how to deal professionally with media professionals. You will receive valuable tips on how to appear confidently in front of a camera and microphone, and you will also practise this on site. (Please note that this course is only available in German.):

Focus Our course focuses on the following topics:

• Appearing in front of the camera: What is important?
• Understanding better means working better together: What makes the media tick?
• What are my rights? And what are the no-gos?
• How do I prepare myself optimally?
• Formulating statements that go down well
• Plus: exercise sequences, checklists and sharing experiences

Get fit for your next media appearance and develop a passion for media work!

Participants gain the tools they need to deal with members of the media. The focus is on TV appearances.

German

Please only register for the course if you really intend to participate; otherwise, you will deprive someone else of a place.