Science Communication for Social Media (in English)

• 04.12.2024, 09:00 - 15:30

• Hochschulkommunikation,?  ()

• Greiner,?Vinzenz
• B¨¹chel,?Michel

• Doctoral students
• Postdocs
• Senior Scientists
• Professors

of ETH Zurich, PSI, Empa, WSL and Eawag.

We will allocate 20 places to the applicants with the most convincing letters of motivation.

Whether it¡¯s Facebook, Twitter, LinkedIn or Instagram, social media enables researchers to share their work directly with a wider public. This workshop, will cover the following topics and exercises:

• What is the function of social media for researchers?
• Different roles on social media
• Guest input from a researcher at ETH Zurich
• How to create a social media concept
• Group exercise: participants create a concept themselves
• Storytelling in social media incl. best case examples
• Exercise: participants create posts about their own research project
• Technological trends and tools

Through a mix of inputs and practical exercises, participants learn how to present their research in the most targeted and effective way in social media.

English

When registering, please enter the entire text of your motivation letter in the text field "Letter of motivation" under "Application details". Longer texts can also be entered there!

Please answer the following questions in your letter of motivation:

• Why do you want to take this course?
• Why is it important to do science videos?
• Why do you think social media is important for researchers?
• Do you have any experience withs social media?
• How would you use the skills learned in the course?

We will allocate 20 places to the applicants with the most convincing letters of motivation.

Please only register for the course if you really intend to participate; otherwise, you will deprive someone else of a place.