Quality check process

Basic quality checklist

1. Be sure if your website was issued before August 2022, you will need to protected page switch all universal content pages on your site to wide pages. Universal content pages are now considered deprecated and no longer supported in the system.
   
2. Your website should be at least 90% complete. If for any reason, you do not have page content ready (awaiting content), it is best to deactivate the page until content is ready and only in rare cases should placeholder text such as 'Information to follow soon' should be used.
3. If you have a unit website, you should have the required pages: About Us, People, How to find us, Contact page (unless using the Footer contact box), and the Imprint page.
   
4. Be sure that any logos added as content on your website are no larger than the ETH logo in the header (ETH policy).
   
5. Be sure you have the rights to use all images and downloads on your website and have provided relevant and descriptive alt text, in the corresponding language of the website. If an image provides no informational value for the user, the decoration image checkbox should be used. For images used as links, the alt text should describe where the user is going (e.g. Link to...) instead of the standard descriptive alt text.
   
6. If you have a dual language website, be sure to use the translated URLs option in the page properties to define the URL in the proper language of the translated pages (Note: do not change the URL name in the web management window ¨C the backend URLs should be identical for all languages in order for the language switch to work on the published side). Translated URLs are important for accessibility and usability, but also for enabling search engines to find pages in the proper language.
7. Standard things to avoid on your website:
   • Never use all caps for titles. Studies have shown that all caps is harder to read, and readability is paramount to effective communication.
   • Never underline text on webpages.
     
   • Never use multiple non-breaking spaces or blank lines to add spaces to achieve visual or for alignment purposes.
   • Never use multiple dashes to create horizontal line breaks. The horizontal line component in the Sidekick should be used.
     
   • Avoid highlighting entire content areas of pages. This feature is meant to highlight and make specific content stand out from the rest of the webpage content.
   • Italics and bold should be reserved for their specific purposes and not overused. Bold should only be used to emphasize text as needed and italics on webpages is typically reserved for quotes, highlighting a name of a book, blog, newspaper, etc., conversations or dialogues or foreign words.